Reimagining Innovative Cultures

Is Your Organization Future Ready?

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The nature of work has changed dramatically. Work now is more cognitively challenging and emphasizes creative problem solving.

It requires different management practices and an innovation-focused culture.

Without the right culture, employees face higher burnout and lower engagement.

Want to assess your organizational culture or simply learn more? Please send an email to


We are investigating how different factors like gender bias or the type of work employees engage in impacts innovation and organizational culture.

Call For Participants

Study On Race And Gender Biases In The Technology Industry

Women, especially women of color, face many biases in the workforce that create an unhealthy environment for them and impacts their ability to contribute meaningfully. In this study, we want to explore women’s experiences as they relate to innovative work.

Our study below showed that women’s ideas are often dismissed or devalued. This is especially problematic for senior women. Leaders are associated with bold, innovative ideas but when women’s ideas are ignored, they aren’t able to demonstrate impact and progress to leadership roles.

For this study, we are expanding our earlier work to include intersectionality with race. We are looking to interview Black, Latinx and East Asian women to understand the unique challenges they face in the technology industry. Our goal is to move the needle on inclusion by providing an additional set of measures for technology leaders to implement in their organizations.

Interview: Virtual Meeting (~1 hr), scheduled at your convenience

Study Format: All responses are anonymized and reviewed with participants before releasing the report

If you are interested in contributing to the study, please send email to

How Gender Bias Limits Innovation

Diverse groups have the potential to be more innovative. But are they in practice?

We conducted a qualitative research study to see how gender bias impacts women's ability to contribute to organizational innovation in the technology industry. We found that despite DEI efforts, there are significant barriers that women face in driving their ideas which leads to a high cost both for women and their companies.

We identified four cognitive and psychological mechanisms underlying the challenges that women face - Evaluation apprehension, Groupthink, Cognitive Dissonance and Tokenism.

Our study offers different strategies leaders and organizations can employ to create healthier environments and mitigate the impact of biases in innovative work.

Read the Full Report »

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Organizational Culture and Type Of Work

Unhealthy cultures arise when there is an imbalance beween routine and non-routine (creative) work.

As an example, when routine productivity expectations are so high that creativity gets pushed out, we get the Hamster Wheel culture. Or, when a high value is placed on visionary ideas but not as much on practicality and execution, it leads to a Pipe Dream culture.

We want to hear from you! Take our short (15min) survey.

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